By now, you’ve heard that you ought to have a sophisticated marketing funnel firmly in place. But also for many business owners, that advice is similar to hearing you must floss twice daily. It sounds good theoretically, but it’s not exactly there in practice.
There’s reasonable for that. Developing an advertising funnel could be complicated and time consuming, and it’s easy to push to the trunk burner.
However, an excellent, reliable funnel will result in more customers, more sales, and more revenue. And it doesn’t have to be complicated. Actually, you almost certainly have a channel in place, even although you don’t realize it. So here are the questions to consider about your funnel to be sure it’s put up for success.
Are you experiencing quality leads?
* Are the proper people becoming aware of one’s brand? If so, how?
* Are your leads arriving towards the top of one’s funnel similar to your paying customers in the bottom?
* Are your leads actually interested in buying something?
In the event that you answered no to any of those questions, concentrate on the the top of clickfunnels discount, or in other words, lead acquisition. Test alternatives for how potential clients and customers find you, whether that’s social networking, interviews and guest posting, your blog posts, or any other source.
Does the funnel have a block keeping leads from turning into customers?
* Are your leads becoming more familiar and comfortable with you with time? If so, how?
* Can be your conversion rate for contributes to customers at or above the average of 2-5%?
* Can be your average cost per acquisition (aka. sale to a brand new customer) lower than the cost of the sale (and moreover, the lifetime value of the customer)?
In the event that you answered no to any of those questions, concentrate on the midst of the funnel, where leads are gathering information regarding you, shopping your alternatives (and your competition), and going right through the buying process. Consider sending a survey to leads who clicked to landing pages but didn’t buy, asking them that which you could do to improve their experience.
Are you experiencing repeat customers?
* Do you get positive feedback about the client experience?
* Are you experiencing something for everybody (at all levels of one’s target audience)?
* Can you offer an incentive for loyalty?
In the event that you answered no to any of those questions, concentrate on the underside of the funnel, ensuring that you’re which makes it possible for customers to become repeat business. Ask past customers how you can do better and offer them an incentive to offer another try.