Instagram Algorithm: How Marketers Should Alter Their Strategy

Do you use Instagram to showcase your company?

Have you learned about the new algorithm and other changes?

Sue B. Zimmerman joins us to explore the newest Instagram updates.

More About This Show
The Social Media Marketing podcast is definitely an on-demand talk radio show from Social Media Examiner. It’s designed to greatly help busy marketers and business owners discover what works together social media marketing.

In this episode I interview Sue B. Zimmerman, the Instagram Gal. She’s mcdougal of the ebook, Instagram Basics for Your Business, and has taught Instagram marketing for small businesses on CreativeLive. Sue helps businesses leverage the ability of Instagram.

Sue explores the newest Instagram features, and you’ll discover how marketers should react to the Instagram algorithm changes.

Instagram Algorithm
How Sue got started with Instagram

Sue is definitely an artist in mind and says she’s wired for visuals. She discovered the ability of instagram viewer at her Cape Cod store, which she ran for six years. After she started using Instagram, her sales increased significantly, and she realized she needed to instruct other business owners how to have that kind of success. Last summer, she closed the store to target on growing her online business.

Sue first discovered Instagram through her twin daughters. They were scrolling through Instagram one day and not making time for her, so she asked what they were up to. They said, “Mom, we’re on Instagram. Don’t get about it, because then you’re going to start teaching it.”

Pay attention to your teenagers, Sue adds, because they’re setting the next mobile trend. 

Instagram keeps growing very quickly. During the time of the recording, it has 400 million users and Sue believes they’ll soon announce they’re at 500 million active users. They project it to be one billion in three years.

Pay attention to the show to find out more about Sue’s store on Cape Cod.

What’s new with Instagram

Sue explains several new Instagram features.

First, you can now send direct messages from an Instagram comment via mobile. Whenever you start Instagram and see a post you wish to send privately to your team, just click the arrow to the left of the comment and send it as a direct message. All you have to accomplish is @mention the individual you wish to see it.

Direct messaging is one of the very underutilized options that come with Instagram, Sue believes. Lots of people don’t use direct messaging for his or her business. For instance, once you see a thing that reminds you of a client or someone you wish to collaborate with, it is simple to send it to them as an idea and never having to publicly post on that feed.

In addition, the desktop has received plenty of great updates.

Looking at the desktop version of Instagram, you’ll see three icons on the right-hand side. Click the explore button that appears like a compass, and Instagram suggests people for you to discover, based on your own activity. In the middle, click the heart icon to see notifications. The icon on the far right goes to your profile.

Plus you can now comment from the desktop, which can be something people have wanted to accomplish for a extended time.

On the far left, hitting “Instagram” takes you to the home feed, so it is simple to scroll through it on your own desktop. Sue says she doesn’t utilize the desktop much, unless she’s using Iconosquare. Additionally, she notes that you can’t upload photos from your desktop if you don’t use a software like Later.

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